Case in point is this article.
Why sales of packaged or processed foods are declining (http://www.marketplace.org/topics/business/why-sales-packaged-or-processed-foods-are-declining)
“And along with this, as all of you know, comes a mounting distrust of so-called “Big Food”, the large food companies and legacy brands that millions of consumers have relied on for so long,” she told a room full of food industry analysts.
|Completed Spatchcocked Thanksgiving Turkey|
I think this issue is much more complex than a distrust of "Big Food" and frankenfoods.